Stop doing these 6 things TODAY & add spunk to non-existent.
Simple but overlooked.
Your mascara expires. And when it does, the chemicals in it harm your lash strength.
They make your lashes bendy leading to (even) easier breakage.
Non-hypoallergenic mascara (one that contains preservatives) can irritate your eyes, making you rub them more frequently. This results in lash loss. Always use a pH balanced, gentle product.
Water-proof mascaras are a nightmare to get off. They dry out mature lashes, making them thinner, and more prone to breakage.
Most false lashes come with cheap adhesives. Pulling them out leads to broken and damaged lashes. For women over 50, this means more lash problems.
This one is HUGE.
Most mascaras that you see in the market today don’t cater to mature women.
❌ They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps.
❌ They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing.
❌ They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes.
❌ They ARE NOT easy to take off! And further damage lashes over a period of time.
When you’re in your 50s, 60s, 70s or 80s… forgetting the firmness and the resilience of youth can be quite difficult.
Mature women go through changes in their hormone levels that alter their looks.
The trick is to LOVE yourself for the way you are now.
Shooting selfies but not sharing them cause your eyes look dull without your sweeping lashes is not fair….
Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair….
Struggling with mascaras that don’t meet your mature needs is not fair…
The cosmetic world does not prioritise women over 50!
Luckily, we at PrimeCausemetics do.
We have surveyed thousands of mature women and found their most pressing lash problems.
If you are a silver beauty, and you are fed up of mediocre mascaras with big promises, look for a product that has the following:
“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.” — Margaret
"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....." — Sue
"It's the best mascara I've ever used & I'm 65yrs old & been using mascara since I was 14yrs so used lots! This is fab, so gentle on lashes but works perfect. Many thanks…." — Monica
"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." — Tye
100% MONEY BACK GUARANTEE
If you’re over 50, try to make your mascara hold itself together past 50 minutes. You can’t. In an hour your under-eyes are messy, your lashes are drooping.
PrimeLash works because of its unique four-way action:
Gets to tiniest lashes. Separates them. No clumps.
Buildable formula gives lift & drama in two coats.
Essential vitamins bond to lashes for growth.
pH balanced. Hypoallergenic. Zero irritation.
Experience the Prime effect.
Price & hesitation should never come between you and a Prime product that’ll lift your confidence.
That’s why we have a no questions asked, 30-day money-back guarantee.
99% of women ADORE PrimeLash. We won’t be mad if you’re in the 1% that for some reason don’t.
Send us back the bottle, even if it's empty.