Struggling to Look Fabulous After 50? Make-up Favorites No Longer Working? Feel You’re Invisible in a Crowd?

Stop doing these 5 things TODAY!  Rock your mature make-up look. Stand out. 

Tip #1: Avoid Foundation That Dries Skin 

It settles in wrinkles, making fine lines more visible. Opt for a cream-based foundation or heavy, tinted moisturizer instead. 

Tip #2: Don’t Go Overboard with Highlighters

Use highlighter sparingly, and only on the focal points of your face.

Tip #3: Say No to Dark Lip Colors

Pair nude/pastel lipsticks with a complementary lip liner for defined lines around the mouth.

Tip #4: Don’t Swipe Eyeshadow Techniques from Influencers

  - STOP “highlighting” your crease. 

  - STOP  doing the classic cut crease or the spotlight effect (sorry!) 

  - A hint of shimmer on the eyelids is okay 

  - Jazz up your eyes with mascara instead** 

(**Eyelashes are important. Read on to find out why.) 

Tip #5: STOP Using Mascaras Meant for 20-Year Olds.

Most mascaras that you see in the market today don’t cater to mature women. 

❌  They DON’T have wands to separate and coat thin, tiny lashes. This creates lumps. 

❌  They ARE NOT hypoallergenic. You get red, watery, irritated eyes. And smearing. 

❌  They DRY OUT lashes with water-proof formula. Mascara on dry lashes flakes. 

❌  They ARE NOT easy to take off! And further damage lashes over a period of time. 

Are You Still Wishing For Your 20’s Beauty? Do You Feel You’ll Never Be As Attractive As You Were In the Past?

When you’re in your 50s, 60s, or 70s… forgetting the firmness and the resilience of youth can be quite difficult. 

Mature women go through changes in their hormone levels that alter their looks. 

The trick is to LOVE yourself for the way you are now. 

The cosmetic world is a big culprit here. It does not prioritize women over 50!
 And it hides ONE huge truth….

A rushed, hectic beauty regime, and lots of expensive products DON’T equal a fabulous you. 

The trick is to find a couple of pro-age products that work REALLY well. And stick to them. 

At Prime Causemetics, we searched high and low for the biggest confidence boost er in women over 50. 

And we found it! 

🥁🥁 DRUMROLL ****It’s Eyelashes**** 🥁🥁

Most mature women said: 

Shooting selfies but not sharing them cause they look dull without their sweeping lashes is not fair…. 

Having to invest hundreds of dollars in lash extensions that actually deteriorate lash quality is not fair…. 

Struggling with mascaras that don’t meet their mature needs is not fair… 

How about you? 

Do the same thoughts go through your mind? 

We Get It. Sweeping Lashes Have Eluded You. You’ve Been Disappointed by Mascaras. And Now You’re Wary.

But You Can Be Above 50, 60, or 70 AND Find Your Favorite Mascara!!

If you are a silver beauty, and you are fed up of mediocre mascaras with big promises, look for a product that has the following: 

• A wand that’s designed to separate thin, tiny lashes 
• Water-resistant formula that’s NOT waterproof 
• The ability to coat sparse lashes 
• Buildable formula that actually works 
• Hypoallergenic base 
• VITAMINS that double up as a lash booster

Meet: PrimeLash 

Finally, a Mascara That Has EVERYTHING You Want. You’ll Give It 10 Stars. 

Created for Women Over 50. 100% Elongation Guaranteed.

Think Thick, Defined, Lifted Lashes That Make You Look Like a Million Dollars. 

In Two Clean Coats!

What women are saying about us...

“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!”— Margaret

"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!...." — Sue 

"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…." - Amanda

"I am in the "older" population now and when I was in the younger population, I committed many make-up offenses like sleeping in my makeup and not removing my mascara. As a result of that or maybe just due to aging, my eyelashes are very thin now. It's hard to find a good mascara (believe me, I've spent a lot of money trying!) that makes my eyelashes look like they have some substance now. I used PrimeLash for the 1st time yesterday and I'm VERY impressed! It makes my lashes longer and fuller. I'm sold on this mascara & I will be buying more!" — Tye 

Most Mascaras Fail the “Over 50” Test. Why is PrimeLash Different?