Take Picture-Perfect, Instagram Worthy Selfies... Even If You Are in Your 50s, 60s, or Beyond.

5 Tips Mature Models Swear By. Look Sexy, Without Trying.

Try these 5 makeup tips for a perfect post-50 selfie. 

• Keep things natural
  

When it comes to makeup, one of the worst things women over 50 can do is go overboard. To create your perfect selfie look, pair the right shade of foundation and concealer with soft, natural blush.

• Focus on lash volume
  

It doesn’t matter if you’re 20 or 60, voluminous lashes highlight your eyes and bring them to life. When you take a selfie, this becomes even more visible and pronounced – use it to your advantage!

• Avoid heated curlers
  

Not all lash volume is created equal. Heated lash curlers can be a tempting solution for a quick volume boost, but resist the urge as this can cause lash breakage and ruin a good angle. 

• Take care of your skin
  

Preserving and protecting the health and radiance of your skin is one of the best ways to ensure that every photo you take is Insta-ready. Moisturizing becomes more essential with every passing year. Invest in a light, non-oily formula that gets absorbed instantly. And do not go heavy on the glitter/shimmer. They make your camera pick up your pores. 

• Think beyond “black” for mascaras  
  

A selfie should be casual. Black is dramatic. And in certain lights, it can make you look paler than usual. 

This is why selfie queens invest in rich browns. 

The result? Sweeping, lifted lashes… without anyone guessing that you have two coats of mascara on.

You’re Probably Thinking - “Yeah.. If Only” .. Finding a Mascara That Works for Your Thinning, Clumped Mature Lashes is a Huge Problem.

We Agree!

Let’s take the most popular options out there.

Want the perfect photo? Start with the perfect makeup. 

One of the biggest mistakes women 50+ make when taking photos is trying to copy mainstream beauty trends. As we age, our body has different requirements. Lashes are no exception, but finding the right product can be hard. 

There’s a smarter way forward.

Prime Causemetics was made for YOU

When it comes to selfies, most of the advice out there is geared towards 20-year-old YouTube influencers and social media stars. Most products are made for them too.

At Prime Causemetics, we wanted to do something different. Our mascara was designed to meet the needs of women 50.

It doesn’t matter whether you’re posing for a quick selfie or planning a night on the town – you deserve access to professional-quality, age-appropriate mascara.

Stop fearing selfies – it’s time to embrace your beauty at 50+!

Who says you have to settle for suboptimal beauty products? The industry might act like you don’t exist, but we know better.

Our mascara has been optimized to meet the day-to-day needs of women 50+ (and yes, that includes taking better photos!).

Meet PrimeLash 

Mascara made to meet the eyelash lengthening and volumizing needs of women 50+

Guaranteed eyelash elongation, right at your fingertips.

Give your lashes thickness, definition, and lift in just two clean coats.

Here’s what women are saying about PrimeLash:

"I have been struggling to fine a good mascara for several years. I'm 76 years old and my lashes have thinned. Most mascara clumps and flakes. The first time I used PrimeLash I was thrilled with the results. I'm definitely a fan and will share with my friends. I have a lipstick on order and can't wait to see the results" - Sandy F.

"I have wasted a lot of money over the years buying various brands of mascara, trying to find one I really liked. I finally found it! I love PrimeLash Mascara! My lashes look longer than they ever have. There is no smudging or flaking. PrimeLash is my brand!" - Jodi H.

"I’ve spent so much time and money hunting for the perfect mascara, only to be disappointed time and again. But my search is over! This mascara is the most fantastic product I’ve ever purchased! It volumized and lengthened my eyelashes with only one coat. It’s washable yet doesn’t flake or smudge, and it lasts until removed. In short, it did exactly as promised!" - Karen G.

The PrimeLash Advantage 

Most mascaras fail the selfie test for women 50+. Here’s how we’re different: 

If you’re over 50, you’ve undoubtedly dealt with mascara that barely holds for an hour – this can make taking photos a nightmare. PrimeLash promotes long-lasting lashes for all-day selfies.

The secret to long-lasting lashes? Our unique 4-way action.

Ready to experience the Prime Effect? 

Step up your selfie game with PrimeLash today.

Order online and enjoy a 100% money-back guarantee.

We’re so confident in the quality of our mascara that we include a full 30-day money-back guarantee with every purchase.

99% of women LOVE our products. If you’re in the 1% that isn’t happy, simply send us back the bottle and we’ll refund you in full with no questions asked. It’s that simple.

Try the world’s first mascara for women 50+ risk-free today.

Creating the perfect look for your photos has never been this accessible.

 Cosmetics with a Cause 

Here’s How Your Purchase Makes a Difference:

We donate a portion of each sale to initiatives designed to help women thrive.